Growing your Practice in a Digital World

You may think in this new normal where client interactions are mostly digital, that prospecting and growing your AUM will be exceedingly difficult.  Yet for those advisors who began to embrace digital marketing over the last few years, many would confirm that it need not be challenging at all.

In fact, the concept of Inbound – a client acquisition model designed specifically around digital prospecting – has been used with remarkable success for over a decade. Within the Inland Academy, we have created a comprehensive program where you can learn all about how Inbound works, and more importantly, how to apply it in your own business.

1031 Exchange Overview

Introduction to Inbound
Inbound Fundamentals
Understanding Conversions
Understanding Lead Nurturing
3 Easy Steps to Finding Your Unique Value
Identifying and presenting your unique value proposition.

Course Materials

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Inbound Checklist
Inbound Checklist
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The Ultimate Guide to Growing Your Practice
The Ultimate Guide to Growing Your Practice
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Investor Persona Template
Investor Persona Template
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Conversion Checklist
Conversion Checklist
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Lead Nurturing Guide
Lead Nurturing Guide
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Advisor's Campaign Kit
Advisor's Campaign Kit
Choose a module to the bottom to watch each video.
Introduction To Inbound
1hr 24m
Inbound Fundamentals
1hr 24m
Understanding Conversions
1hr 24m
Understanding Lead Nurturing
1hr 24m
3 Steps to Finding Your Unique Value
1hr 24m
Identifying and Presenting Your Unique Value Proposition
1hr 24m
Introduction To Inbound

One thing we know from experience is that traditional ways of prospecting for new clients – cold calls, blast emails, asking for referrals, direct mail, and client appreciation events, aren’t working very well anymore.  In this course we introduce you to the world of Inbound which is all about meeting your best prospects and clients where they are…online!

Inbound Fundamentals

To execute a great strategy, you need to know the four pillars that make Inbound Marketing so effective: Contacts, Personas, The Customer Journey, and Content. This lesson explains them all in detail.

Understanding Conversions

This lesson defines conversions in the context of inbound marketing, and shares the basics for building conversions into website visitors’ user experience.

Understanding Lead Nurturing

By definition, lead nurturing is the timely, efficient, and targeted approach to connecting with your contacts. And by taking this kind of approach, you can deliver helpful content with the right context. In practice, lead nurturing is a marketing effort focused on engaging with your prospects and clients in a way that encourages them to progress toward a specific action.

3 Steps to Finding Your Unique Value

John Jensen explains 3 steps to finding your personal unique value.

Identifying and Presenting Your Unique Value Proposition

John Jensen – Finding Your Professional Best – describes how to identify your unique value proposition, and how to use “L.A.W.” to present that in a professional business world.

Connect With Inland Today!

Staying connected is more important than ever today. As our communications evolve in new ways, understanding how you can best interact with your clients and colleagues is essential to maintaining and enhancing relationships.

Your Inland wholesaler is available to provide you with insights on many of the most effective practices in use today. Let’s start a conversation today.

Connect Today!